Seth Godin has put together a tasty little book telling us that to have a remarkable business (and I would argue a remarkable life) you need to give up being perfect. Give up being all things to all people. Give up going after that big market because there is no big market. Give up being boring.
There are many, many individuals and niches just waiting to be explored. How, be remarkable. Decide what you are up to and find a way to be remarkable at it. This book will not disappoint.
It's also about an attitude. A new attitude that seems to be emerging in technology, psychology, science and in some (very succesful) businesses. An attitude that there's more to life than profits. There's more than me first. Sharing, helping and grace are becoming the new competitive edge. You can't treat customers like cogs anymore.
Whatâ€™s remarkable about this book? It was written by 33 volunteers, all business and marketing and life gurus, assembled and fostered by Seth and 100% of the revenues are being donated to charity. I think thatâ€™s remarkable.
Check it out here: Amazon.com: The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable: Books: The Group of 33,Seth Godin
I am going to buy 10 copies to give away.